נהרדעא- Each one wants to outdo his peers in the costly brands and in the quantity of an assortment of the "finest". Then they want to outdo each other in how much liquor they could hold.
They can't afford it, but they have peer pressure.
They go to various kidushim to make li'chaim on the chazon Ish's shiur.
It affects their stability at home, affects the wife and children.
Sure, they have daily pressure, but, this?
Are "kidush clubs" the only issue?