Could anyone do something to lower the prices? Yes, and they did.
A melamed who lives in Rochester, N.Y. has launched a new company selling hats for only $55.00. The Yeshivish Hat Company began selling online in January to B’nai Torah across the United States and Canada. Orders have poured in from Brooklyn, Monsey, Lakewood, Miami, Chicago, Los Angeles, Detroit, Baltimore and Toronto.
Dovid Roness, the company’s owner, noticed a need for a more affordable hat, and set out to meet it. “How can a family with 4 sons afford a shabbos and weekday hat for 5 people?” asks Roness “That’s 10 hats! That’s between 1,500 – 3,000 dollars!” Many people wear old hats for weekdays which really aren’t so respectable. A brand new affordable hat is a great alternative, especially for davening.
By reexamining every step of the hat industry, from design/manufacturing to the packaging, Yeshivish has come up with an affordable, stylish, quality hat. The newly designed website is a pleasure to navigate and will give you a real feel for what the Yeshivish Hat Company is about.